As an entrepreneur you probably spend most of your time thinking about your products, your finances, your customers and how to build your business. (And possibly, how to do all this and still get the kids to school or the dinner cooked!)
No doubt marketing is often top of your mind. How to promote your business in order to get more sales.
Marketing experts tell us to focus on our web presence, blogging, brochures, branding, advertising.... the list is endless. Yet the most important marketing tool is often forgotten.
You. Yes, you.
When you are out on your own, you are your brand. You have no corporate logo, no headquarters, no PR agencies spinning the best stories. When you run your own business, you ARE the business.
Are you making the most of your best asset?
Your style is the first thing people notice about you.
Your clothes, your hair, your accessories, the way you walk, the way you talk – all this is picked up in the first few seconds.
In his book, “Blink”, Malcolm Gladwell talks about the first two seconds of looking, the decisive glance that knows in an instant. He says “..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.”
If people are drawing conclusions about you in the first two seconds, don’t you want to make sure they get the right message?
Give your business the presence it needs – you. You, looking the part. You, personifying your brand.
This means finding ways to bring out your values and your personality. It’s not about creating a false identify, it’s about letting the real you shine through.
We go to networking meetings or conferences to promote our businesses and know we have to look the part. But how often do we think about the judgements people make when we are at the supermarket, on the school run or in the pub?
We can’t always look fantastic every minute of the day, but being clear about what message you want to give is the first step to creating an easy, wearable wardrobe that works for you in all areas of your life.
Whether you are an artist or an accountant, a baker or a web designer, a yoga teacher or a photographer.... your style will determine how much people want to buy what you’re selling.
I can help you develop the right Style Personality for you to effectively represent your business.
Call me today to find out more.
